Moüsseworks / Ice Cream Package Design

Package Design for An All New Dessert Category

With their new name, logo, and brand strategy brought to life by Moto, we broke ground on the pieces that would present it to the world. With so many choices in the dessert aisle and so much competition to even 'get' distribution and good product placement, we knew they had to hit the market with something unique yet familiar, fun yet clear, and approachable yet on target with their price point. From playful treatments for flavor profiles to a unique way to view their Moüssebars™, we put a stake in the ground for the 'unique' frozen dessert category.

"Dru and Leslee have been awesome to work with! They helped us to re-brand our company from top to bottom including our website, packaging design, logos, our name, the works! I would recommend Moto Interactive + Branding to anyone that is looking to redesign their business or starting a new business!"
—Craig Funk, Moüsseworks