Yala / Naming & Brand Design

Outdoor Apparel Brand Design is About Sensations

SUNSHINE, GUTS, WISDOM + A DREAM / This is a story about a woman with an idea that spread like wildfire. Nancy Morgan and her family invented the DreamSack® and it quickly became an icon of the travel industry. Since then they've developed apparel in silk and bamboo and have established themselves nationally with a network of retailers. They knew that to survive in the fashion industry they needed to reach national markets with an energy that no one else delivers. They turned to Moto and our depth of experience in retail and website strategy to create exactly what they needed to get them there.

"This process has been so refreshing! Thank you for all of your dedication to make this all that we'd dreamed of, and more. We can't thank you enough."
—Nancy Morgan, Co-Founder, Yala

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